Do you expect more from your Google Ads spend?

Get More Customers and Scale Your Business with JetStream Google Ads Management

Get more buyers with Google Ads management to drive sales growth

Harness Google’s AI to go after more qualified users who exhibit buyer signals. Waste less budget and cut your cost-per-lead.
Optimised Ad delivery – our exploitation of machine learning determines optimal days, times, locations, and devices to serve your ads for more sales.

Scale faster – By spending more budget on better quality leads, you make more sales from the same budget. This enables you to reinvest and outperform competitors.
Compound Growth Effects – The longer Jet Stream runs, the more data it collects on your ideal customers. This means it performs better the longer it runs.

How is JetStream Ads Management Different?

Optimising Google Ads revolves around 4 main elements:

Targeting – who sees your ads, which is all about the keywords, geography and schedule of your ads
Messaging – the words and images in your ads, often known as the creative
Bidding – Google has 17 different strategies to choose from when deciding how and when it should display your ads.
Landing pages – how well your website turns visitors into enquiries and sales.

These 4 elements are the essential building blocks of your Google Ads strategy. Most accounts have some gaps in the way these things are done and there’s normally a lot of opportunity to improve them.

Then there’s the problem of people who click without ever buying. We developed a unique approach to exploit the AI brain inside Google Ads to target the best buyers and steer clear of tyre-kickers. We call it the JetStream Method.

JetStream Google Ads Management uses a tailored feedback loop to split your best customers from the average website visitor. This teaches the algorithm to put your ads in front of the highest quality traffic with the best potential to become customers.

Accurate Targeting of People Who Want to Buy

The ‘secret ingredient’ of JetStream Ads Management is the way we target. Rather than considering every lead to be equal, we score each new lead or sale using a quality score. By feeding this back to Google, we teach it to find more of the best leads for you.

This is layered on top of the plethora of targeting tools that Google provides, so we’ll find the best keywords, locations, schedule, customer demographics and interests to ensure your budget goes on people who are most likely to become customers.

Ads That Sell

Copywriting is the art of writing words that sell. Every ad in your Google Ads account is an opportunity to hook customers into your business, to visit your site and invite the sale.

We study copywriting to make sure your ads are always above average in their ability to get clicks. We also use all of the options Google provides to encourage more clicks from the right people – site links, phone numbeers, images and other features are all good options in the right circumstances.

ROI-Based Bidding

Google wants you to focus on a metric they created called Return On Ad Spend (ROAS). They do this to focus on your top line – the sales value. But the best way to optimise your account is by considering profitability – the real Return On Investment from your Ads budget. Using this wisely helps us to give your ads greater Impression Share to put you among the leading advertisers in your field.

We pay attention to your profit margins so that we’re bidding to make you money. Like the old saying goes, turnover is vanity, profit is sanity and cash is king. We help you to put more cash in the bank.

Optimise Your Landing Pages

Once a visitor clicks on your advert, it’s up to your landing page to do the heavy lifting and convert the visitor into a sale or a lead. But there are many things that can help this or prevent it.

From the headline on the page, through the description of your products and services, the testimonials and reviews, the call to action and even the colour of a button can be the deciding factor for somebody buying or leaving wtihin a few seconds and never coming back again.

So we run tests to find ways to improve different versions of your landing page. We use the science of Conversion Rate Optimisation to help your business make more money with every click. Our work is not done until visitors to your site turn into sales and leads for you.

The real-world impact of using JetStream Ads to improve the quality of leads…

Prior to JetStream optimisation, between 30-40% of leads for Surepass driving instructor training were poor quality, based on form submission data. A few months after Jet Stream was applied, over 90% of leads hit the highest quality.

Sales funnel delivers over 100 new enquiries every month from people wanting to become driving instructors

Helen Varey, the managing director of Surepass Driving School in Manchester, wanted more instructors to meet demand for driving lessons from their well-established national driving school. Their old website was not converting visitors into bookings for driving instructor training, so we built a new sales funnel for them.

The sales funnel starts with capturing leads and then goes onto calendar bookings, Thanks to the JetStream Ads approach, 30-40% of enquiries also book a slot in the diary for a chat about becoming an instructor. This is driving their business growth.

We built a campaign that produces over 100 enquiries per month from people wanting to become driving instructors.

How you can work with us…

We work best with ambitious business owners with Ads budgets of £1,000 and above per month.

Jet Stream Ads Management

Complete management of your Google Ads account. This covers…

Strategy and planning for the account’s campaigns
Optimisation of your account targeting, messaging and bidding
Running split-tests on high-spending ad groups to squeeze the highest performance from your budget.

Landing Page Design & Testing

Google Ads sends visitors to your site, but it’s the job of your landing pages to convert them into sales, We provide a landing page optimisation service on a per-page basis. We have more than doubled the conversion rates of clients’ pages with professional copywriting and redesigning their pages to persuade and sell.

Now Let’s Get More From Your Ads Budget…

Book into our online calendar here to start the conversation. We’ll show you during our call exactly how we can optimise your Ads account to drive faster growth.

Book into our Calendar