Scientific SEO Service
Do you want more traffic from Google searches?
Grow Organic Traffic, Make More Sales and Become an Authority within Your Niche
Rank on page 1 of Google to get more clicks and accelerate your growth
What makes Scientific SEO different?
We work to scientific principles, because ultimately the clear thinking of a scientific method produces results both consistently and predictably. Search engine optimisation is the same. We test ideas and measure results. We adjust and improve, repeating what works best and filtering out things that aren’t so good.
Unlike traditional SEO, which produces content based around keywords and then builds links to that content, Scientific SEO takes a broader, more strategic approach.
Become a Topical Authority.
To rank at the top of Google for the most competitive searches, Google must see your business as a significant player in your field. This is what is meant by Topical Authority.
To achieve it, your site must provide content coverage that is both broad and in-depth. It must also have information added and updated frequently enough to be seen as either equivalent or superior to your competitors.
Structure for Lower ‘Cost of Retrieval’.
Search engines need to understand your content, but they have limited time to spend on each site. Understanding how the search engines work helps us to structure your website to be easier for search engines to crawl,
We organise your pages and content in a logical fashion to make it very efficient for search engines to understand and capture information from your site.
If Google finds your site easy to understand and more full of rich, useful information than your competitors, you will almost always rank well in organic search results.
Surprisingly, only a small percentage of websites get this anywhere near right.
Topical Maps are the content plans for Topical Authority.
The Topical Map is the content plan we use to ensure the success of your website. It’s like an index to a world-class book about your topic, providing a list of the topics required to ensure your site is taken seriously.
The Topical Map is based upon the idea of entities and attributes. Entities are things – like trains, people, places. Attributes are the facts about those things – colours, sizes, weights, durations, prices, materials, dates, names, and other facts about the entities that your site covers.
By providing more factual content, your site becomes an important reference site for search results, because the search engines can use it to answer more queries than sites with thinner content.
Authority and Future-Proofing.
Each development of the search engine algorithms is driven by their desire to deliver better and better results. As a result, it punishes sites that take SEO short-cuts. This has been proven time and time again. Our approach to SEO is to do exactly what the search engines want without short-cuts.
Scientific SEO aligns with the best working principles of the search engines, creating sites that have in-depth quality content that people and search engines love. This makes it a far safer bet than sticking with the rumour-based approach to SEO that so many seem to adopt.
Here’s a client example of Scientific SEO…
Dragonflyproducts.co.uk grew traffic from 350 clicks/day to over 900 clicks per day in 6 months
Laura Lambert, the owner of Dragonfly Products, was frustrated with PR efforts and general suggestions to ‘just write more content’. We produced a list of topics to help her site become known as an authority for natural dog treats and chews.
We resolved a number of issues getting in the way of traffic growth and created a Topical Map and content plan to grow traffic. The impact was immediate, with traffic growing every month since the middle of 2023.
Two ways to work with us…
Depending upon your budget, resource availability and goals, we offer two ways to work together.
Full-Service
Complete handling of all SEO tasks, including technical aspects, planning and full content creation.
Collaborative
We develop the technical aspects and a plan for the content. Your business is responsible for producing the content according to our regular briefs. We develop and guide your strategy and keep on top of the more technical SEO things to ensure the results are produced.
Now Let’s Grow Your Business…
Book into our online calendar here to start the conversation. We’ll show you during our call exactly what’s required to make your website drive faster growth.